To locally optimize your site, you’ll want to conduct keyword research for terms that customers in your local area are searching for. With these keyword terms, which will likely include your store’s location, you can optimize your page titles, meta descriptions, H1s, content, blogs, social media posts and more. If you have more than one targeted local area, it’s a good idea to create separate web pages on your site for each of these locations. Content on these separate pages should be unique, optimized to the specific location, and engaging to customers who live in these areas.
Articles in this section
- How do I write a good subject line?
- How can I make sure my emails don’t end up in the spam folder?
- How often should I send marketing emails?
- Do I need to send an email newsletter?
- How can I increase my email list?
- How to Build an Email List?
- What is lead generation?
- What’s a call to action, and how do I create it?
- How can I drive digital traffic to my site immediately?
- How much does social media marketing cost? What’s the ROI?